MEDIA
MAKEUP SCHOOL
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MEDIA
MAKEUP SCHOOL
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Lipfinity
Semi-permanent Lip Color by Max Faxtor
This product should be available in
autumn 2000. I took part in the preliminary trials and was impressed. Once
applied, the color is permanent until it is removed with a petroleum-based
product. It stays on all day and doesnt come off even after eating.
Lipfinity is perfect for weddings,
where you want the lipstick to stay on and look picture perfect all day. It is
also ideal for musicians who play wind instruments and dont want lipstick
coming off on their reeds during a performance. And here in Hollywood it will
certainly be beneficial for kissing scenes. Make-up artists will no longer have
to clean up after the smooch.
I also like to wear this
semi-permanent lip color when I am meeting someone for lunch or just don't want
to bother with touch-ups.
You can even go swimming with it. However, there are a few drawbacks. Wearing
it occasionally is great, but if its worn several days in a row the lips can
become excessively dry. In the case of catalog and other print work the make-up
artist needs to change the lip color repeatedly, so traditional lipstick works
best in these situations. And remember, if a makeup artist makes a mistake with
semi-permanent color, it cant be easily wiped off with a tissue.
I give Lipfinity high points. It is
not the best product for every situation, but it works extremely well where a
semi-permanent lip color is beneficial. My favorite is #190, a neutral, earthy
color. I recommend that make-up artists add this new product to their kits.
Maximum Make-up
This new formulation just hit the
market in autumn 2000. It is an oil-free, liquid foundation in a pump bottle.
The manufacturer said it would give maximum coverage without shine. I tried it
on the back of my hand and was impressed. It didn't give as much coverage as
stick foundation. However, it was thinner and looked more natural, and was not
shinny. This is a wonderful attribute for camera make-up, as shine is the #1
enemy. I ordered one of every shade and had a group of make-up artists try in
on models in the studio.
The overall results turned out to
be disappointing. It proved difficult to apply since it dries very quickly,
before there is time to blend it evenly. Using a wetter sponge to apply it gave
more time to blend but made it too thin. The results were uneven. And it did
not adhere smoothly in the T-zone area.
The make-up artists who took part
in the trial said it looked very natural on children and as body make-up. But
on the faces of adults it didn't adhere evenly. They all preferred the
non-oily, emollient and water base stick we currently use at Award Studio. It
gives maximum coverage and blends evenly.
I am always trying new products. If or when something better is developed I will give the results here and add it to the Award Studio Make-up collection. Until then we will continue using the formulations that work well for us. Award Studio Stick Foundation
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