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| Are you
completely confident that you possess all the skills and special products for
doing camera makeup? Do you avoid doing weddings, or do brides shy away from
you, because your makeup does not photograph as well as it looks in person?
Unfortunately, wedding makeup often looks boring, gaudy or dated. There are
several reasons why these problems occur.
Most
wedding makeup is done by salon or spa personnel who lack extensive training
and experience in camera makeup. What looks good in person may not photograph
well. In order to be successful at doing makeup for weddings, you need to know
how to make the bride and her attendants appear as lovely in photographs as in
person. Much depends on the type and color bias of the film the photographer
uses. How grainy the film is and whether colored or textured filters are used,
also effects the way the make-up photographs. Daylight photographs differently
throughout the day, and that changes the skin tone. Only makeup artists with
in-depth training in camera makeup know how it will photograph, given all these
variables. That is why savvy brides are hiring media makeup artists who are
trained in camera work.
However,
if you work in a salon or spa, don’t despair. This is a wake-up call to
let you know that you need to increase your knowledge and learn these camera
makeup techniques. For convenience the bride would rather get her hair and
makeup done at the same place, as long as the makeup artist is proficient with
photographic makeup. Some establishments will even pay for part of your
training, because your knowledge also benefits their business.
If you
want to be a cut above the competition and corner the market in your area, you
need to take the best course you can and build a portfolio of your work to show
your clients. You can’t just tell them you know what you are doing. You
need to show them professional photographs of your makeup work. The bride knows
that she is going to have her wedding photographs forever. She must be sure
that her makeup is going to look beautiful not only in person, but in the
photographs as well. Makeup artists who show clients a portfolio of their
makeup work charge higher prices, because they have shown they are worth it.
Here are a
few tips. Unlike film and television work, where the makeup must be completely
matte and in neutral tones, brides usually prefer a little color. Pastels look
soft and pretty, but avoid glitter, shimmer and frosted eyeshadows, as they
look too shiny in photographs. The most flattering type of eyeshadow for
weddings is the ‘sheer matte’ variety. This silky, sheer formula
glides on smoothly and isn’t too shiny or too flat. Regular mattes look
great in neutral tones, but ordinary matte pastels can look chalky. The
‘sheer matte’ pastel shadows are far superior for weddings.
Avoid dark
colors like wine and brown, as they are not appropriate for weddings. Use an
oil-free foundation and plenty of translucent powder so that the bride
doesn’t look greasy in the photographs. Shine is enemy #1 on camera. And
be sure to use waterproof mascara, as brides have been known to cry.
Lipstick
is always a problem for the bride because it fades and smears. Informal photos
are snapped throughout the reception by friends and family. The last thing the
bride should be worrying about is her lipstick. I recommend a new
semi-permanent lip color called ‘Lipfinity’, which is being launched
in autumn 2000. Once applied, the color stays on until it is removed with a
petroleum based product. It remains in place all day and doesn’t come off
during kissing or eating.
To excel
in the 21st century you need to stay ahead of the competition. Those
who learn and grow rise to the top.
©
2000 Amy Ward Lipfinity is available from Max Factor. Sheer Matte Eyeshadows are available from us. More Articles |
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